Generative AI is transforming the marketing landscape, but recent news highlights the potential misuse of this technology for phishing attacks. CNET's article points out the ease with which phishing emails can be created using AI like ChatGPT.
The Good: Boosting Productivity and Content Quality
At Notivize, we believe in the power of generative AI to:
- Improve marketers' productivity
- Enhance the quality of content
- Deliver targeted and relevant messages across channels
The Challenge: Guarding Against AI Misuse
While AI offers incredible benefits, there's a need to ensure it doesn't fall into the wrong hands. To address this concern, one suggestion is to limit the use of AI models that can generate phishing emails with more than a 1% success rate.
Notivize's Stance: Embracing AI Responsibly
We advocate for responsible AI use and support measures to prevent misuse, such as:
- Implementing guardrails for AI models
- Establishing guidelines for ethical use
- Encouraging industry-wide collaboration
Together, we can harness the power of AI for marketing while safeguarding against its potential dangers.